Web Style Guide – 16th May

A website is never done. As I read in an article [https://www.canva.com/learn/apple-google-starbucks-inside-the-web-design-style-guides-of-10-famous-companies/] by Laura Busche: “There’s only one certainty in the world of web design: everything will change soon”.

Besides creating websites is getting more and more complex. It is important to ensure that design is consistent and optimized to meet its objectives whether is a blog, non-profit website, or an e-commerce and create enjoyable experiences for users. These objectives are not always easy to achieve also because usually designing a website is not a one-person job.

What is a Web Style Guide?

A Web Style Guide is a collection of pre-designed elements, graphics and rules designers or developers should follow to ensure that separate website pieces will be consistent and will create a cohesive experience at the end.

It usually lists a set of instructions for everyone in charge of designing the website such as developers, designers etc…

Maybe due to the fact that several design disciplines have to interact with the developers and designers, the Web Style Guide is named in different ways such as pattern libraries, UI toolkits, front-end style guides, and UI guidelines.

Why is it Important?

It is beneficial to have a style guide in order to create a cohesive experience among different pages. It allows flexibility whilst maintaining consistency. It is especially extremely important when multiple designers are working on the same website or web-app; therefore, designers will have a guide to refer to, whilst working on the project. Furthermore it makes the website more professional because not only designers but also users will know that everything was done for a reason.

Table of Content

  • 3 – COLOURS
  • 4 – IMAGES
  • 5 – ICONS
  • 6 – LINKS
  • 7 – FORMS
  • 8 – BUTTONS
  • 10 – WIDGETS
  • 11 – FOOTER

1 – STRATEGY or TONE OF VOICE i.e. English spelling

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus eu diam laoreet, bibendum enim non, pharetra magna. Praesent convallis ac nibh non suscipit. Sed pharetra vehicula ex, vel laoreet nibh pharetra at. Fusce at neque faucibus ipsum eleifend laoreet. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Phasellus a mi risus. Mauris ac congue dolor. Suspendisse potenti. Suspendisse a dignissim eros. Donec commodo volutpat mi nec tempor. Vivamus vel sapien ullamcorper odio blandit volutpat. Duis leo elit, lobortis vel eros at, posuere ullamcorper augue. Vestibulum a finibus justo. In vel eros nisl

Donec cursus gravida sapien id maximus. Cras vulputate est vitae metus accumsan, nec consectetur diam pellentesque. Mauris fermentum diam malesuada condimentum sodales. Vivamus nec consectetur dui. Donec congue, ante non pellentesque suscipit, nisl quam venenatis ex, vel tincidunt leo nunc eu augue. Pellentesque nec arcu odio. Duis venenatis interdum leo, tempor ultricies arcu congue ac. Etiam blandit mattis lorem eleifend eleifend. Nullam porta dolor ultrices lectus elementum interdum. Vivamus maximus elementum risus, vitae accumsan dui.

Vestibulum rutrum scelerisque dui vitae mattis. Nulla facilisis tincidunt dui, vitae cursus turpis malesuada ut. Mauris et erat molestie, rutrum magna vel, scelerisque ligula. Nunc vulputate orci vel nulla vestibulum dignissim. Integer vitae ligula ut ligula varius fringilla quis vel metus. Pellentesque sit amet arcu ac augue egestas accumsan. Nunc blandit interdum tempor. Mauris fermentum elit feugiat est aliquet posuere. Mauris fermentum augue id luctus pulvinar. Vestibulum tincidunt condimentum est. Sed hendrerit neque lobortis ultricies blandit. Vivamus sodales nunc sit amet quam bibendum scelerisque. Nulla justo massa, egestas non metus in, tempor rutrum tortor. Donec iaculis risus at ante facilisis semper. Praesent non dignissim nulla. Aenean vehicula sed libero malesuada interdum.

Suspendisse arcu ligula, hendrerit in orci lobortis, lobortis bibendum magna. Aenean venenatis dictum metus. Donec eget arcu varius, gravida diam sit amet, commodo dui. Quisque fringilla rhoncus risus, vel consequat risus porta posuere. Praesent elementum mi eu est ornare blandit. Donec vitae urna rhoncus velit aliquet volutpat nec ut ante. Vestibulum ultrices eros a nulla ornare, sed pellentesque metus congue. Aliquam pretium nibh id eros iaculis accumsan. Vivamus lorem ipsum, fermentum ac urna sit amet, sagittis imperdiet leo. Ut est sapien, tincidunt eu sollicitudin viverra, lacinia quis massa. Ut vel libero sapien. Proin malesuada sodales nisi facilisis blandit. Curabitur iaculis at felis at consequat. Vestibulum vulputate leo erat, at consectetur nisl vestibulum elementum. Proin viverra, ex vel mattis convallis, ligula neque mollis nibh, vel egestas enim dolor a sem.

2 – TYPOGRAPHY i.e. Hx & fonts


4 – IMAGES i.e. alt attribute

5 – ICONS i.e. external link, pdf, email

6 – LINKS i.e. underlined for less able users





11 – FOOTER i.e. common links such as T&C, Accessibility and Web Style Guide, are located here